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Digital Impact Greenhouse: A Digital Strategy Bootcamp

Nonprofits are able to participate in our capacity-building and professional development program to help nonprofit staff build expertise, skills, and plans around digital campaigns.

Strengthen Your Team's Capacity

Participants in this 6-month in-depth, cohort-based program walk away with the tools they need to design and run effective digital campaigns—defining the goals you need to achieve, the audiences you should target, the research that informs your strategy, the most effective channels to use, and the data collection methods needed to measure success.

Throughout the program, they develop a Digital Campaign Plan—a strategic and tactical playbook for a digital campaign that can be implemented immediately in a real-world application.  During both topic-based workshops and live office hours, they learn the underlying approaches and best practices for formulating future digital strategies and campaigns on their own. 

What to know before you apply

Participation Requirements

Nonprofits commit to sending at least two staff members to the program. Attendance at all of the workshops and sessions is required for at least one participant from your organization.

A formal, written commitment is needed from an organization’s executive director / CEO.

Participants are expected to set aside time to attend at least two workshops and two office hours per month, for a total of 8 hours per month.

Participants also commit to completing a draft section of their campaign plan as homework after each workshop. You will need to set aside time for drafting 2 sections per month.

Important Information

The Bootcamp will run from January until June, 2027.

Workshops will occur at a regular day and time.  Office hours will be set per organization at a regular day and time.

Submit your application by November 15, 2026!  You will be notified by December 1, 2026, about your participation.

 

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Will my organization benefit from the program?

The bootcamp helps to propel the effectiveness of an organization’s digital strategy.  However, it isn’t for every organization.  We want to set participants up for success, so please consider your ability to commit intentionally. 

Deciding If Your Organization is the Right Fit

Who will benefit:
 

  • Organizations with more than one person focused on digital strategy can benefit by aligning perspectives, practices, and processes within their team.
  • Organizations whose staff members have foundational digital strategy skills and knowledge can refine and advance their understanding, as well as be equipped to design more effective strategies on their own.
  • Organizations that understand the importance of investing in professional development and how to embed the outcomes of that activity into their operations will be able to realize benefits in both the short- and long-term.
  • Organizations that rely on consultants to augment the capacity of their staff can use the program's added capabilities to reduce spending and deliver in-house.
     

Who May Face Challenges:
 

  • Small community-based or all-volunteer organizations, or those without at least one staff member dedicated to focusing on marketing and communications, might have a challenging time balancing day-to-day work with productive participation in the program.
  • While the program can add knowledge and expertise for staff with limited background in digital strategy or communications / marketing, they may be challenged to keep pace with the curriculum as they try to grasp fundamentals. 

How the Bootcamp Works

Decide Who Will Attend

As mentioned above, you should identify at least two staff members to participate.

Get Your Leadership’s Approval

You will need to submit a letter from your Executive Director, CEO, or manager formally approving your participation and committing the time needed.

Determine the Type of Campaign You Will Bring to the Program

You can use a real-world opportunity or a fictitious campaign, but you will need to come to the program with a concept. Is it a fundraising campaign? An advocacy campaign? A new way of engaging audiences? Don’t worry if the idea is not fully formed. We will help you refine it.

Submit an Application

Please complete the application form below by November 15, 2026, to let us know more about your organization and its current capacity.

Explore Assessments & Related Projects

If our Digital Strategy Bootcamp isn't the right fit for your organization, learn more about our cybersecurity and digital strategy assessment and implementation project option.