Digital Strategy

Using a formal discovery process, we take a deep dive into your competitive landscape, target audiences, and core principles. We develop powerful insights about your value proposition and then align your brand, digital engagement strategies, and online presence with strategic business goals—and we find the best way to get you there within budget.

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Digital Strategy Services

How We Support Your Engagement Goals

Multi-Channel Campaigns

Develop an audience-based campaign strategy integrating social media, emails, digital advertising, websites, and traditional media to create a consistent user experience that lead to specific conversions.

Content Marketing & Content Strategy

Create strategy, designs, messaging frameworks, and content for email, social, and advertising channels to boost brand visibility, drive organic traffic, and engage targeted audiences.

Website and Digital Platform Audits

Conduct an extensive review and deliver recommendations for digital channels to enhance user experience, ensure accessibility, or improve content strategy.

Audience and User Research

Conduct research, review, and analysis with stakeholders—including interviews, focus groups, testing plans, and surveys—to provide clear recommendations for brands, website design, and campaign strategies.

Google Analytics

Configure, manage, and analyze Google Analytics, Tag Manager, and additional GA products to evaluate user behavior and optimize your content.

Search Engine Optimization (SEO)

Create plans to improve search engine rankings and increase organic traffic by researching keywords, optimizing content, and employing off-page strategies that maximize reach.

Digital Advertising

Develop digital advertising campaigns (search engine marketing and social ads) with keyword research, channel selection, audience targeting, A/B testing, creative, and performance reporting.

Financial Manager Analyzing Charts And Graphs

Not Sure Where To Start? Let Us Audit Your Digital Platforms

Before you build a strategy, you need understand what's working and what's not. Our design and website audit service is a streamlined and affordable way to do a deep dive analysis on your current marketing strategy and channels to better provide a roadmap for success.

Inquire About A Digital Audit

Get Started With a New Strategy

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Why We're a Good Fit

We know how to tell good (and complex) stories better.

Message Agency excels at designing digital campaigns, content strategy, and engagement ladders that use compelling storytelling to deepen your relationship with audiences and motivate them to act. Our team can help you craft the messages and experiences needed to tell your story—or help you tell the stories of others.

Comprised of a diverse group of experts with decades of experience, our team brings an expertise in translating complex concepts into accessible messages and frameworks for broader audiences specific to the nonprofit sector. With backgrounds in managing comprehensive marketing campaigns, finding solutions for challenging user experience projects, and using data to evaluate and innovate, Message Agency has been a trusted creative partner in the sector for over 25 years.

We base our strategies on research and analytics, not assumptions.

While our experience and expertise, along with best practices, provide a sound foundation on which to base our strategy and design, Message Agency firmly believes in the value of objective research and analytics to help guide decision-making.

We also use tools on the Google Marketing Platform and other third-party platforms to analyze user behavior, conversions, trends, drop-offs and bounces, successful keyword use and placement, and other measures to gauge your successes and challenges. We address these challenges and build on your successes in our approach and set you up for continual analysis and optimization after the project ends.

We know how to design with implementation and outcomes in mind.

As a full-service partner, we have in-house expertise on both sides of a development project—creative and technical. Our formal internal processes for collaboration across teams ensure smooth project planning from beginning to end to help stay in budget, keep priorities in check, and align organizational goals.

We're a nonprofit ourselves, so we understand your needs.

We have only ever served the nonprofit sector—that means we have over 25 years of experience working with mission-driven organizations that are focused on the greater good. We understand the importance of sticking to budgets, delivering what we promise, and designing products that meet a range of stakeholder needs. We have similar challenges and opportunities as our clients, so we can give relatable recommendations and best practices that we utilize right alongside of you.

Want To Learn How To Build A Digital Strategy On Your Own?

Find out more about the Digital Impact Greenhouse, a capacity-building and professional development program designed by Tech Impact's Message Agency to help nonprofit staff build expertise and skills around digital strategy.

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