The Integration Equation: The Importance of Data Automation Across CMS and CRM
This session will help you to explore the range of options for sharing data across a CMS and CRM.
In today’s competitive and challenging environment, nonprofits need to maximize every digital tool at their disposal. Integrating your CRM and CMS can streamline data collection, automate processes, and create highly personalized experiences that drive engagement and support fundraising. This webinar will explore how syncing these systems allows you to track users, transactions, and interactions more effectively — turning data into actionable insights. Learn the benefits of automation, the range of integration options available, practical steps for implementation, and when to bring in a developer to help.
About Our Instructor
Marcus Iannozzi | Chief Digital Officer at Tech Impact
Marcus currently oversees Tech Impact’s Digital Services team, known as Message Agency, which provides a full suite of digital services to fellow nonprofits. Marcus founded Message Agency in 2007 as a B Corporation and award-winning full-service agency that exclusively serves nonprofits. He merged the agency with Tech Impact in 2023, building on over 20 years of experience in developing strategies, digital tools, technical solutions, and campaigns for the public and nonprofit sectors.
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