Smarter Content, Less Effort: Using Generative AI for Nonprofit Websites
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Wednesday, August 20, 2025
1:00 - 2:00 PM ET
Nonprofit staff are often stretched thin, and content creation can be one of the most time-consuming parts of digital strategy. But what if you could work smarter, not harder?
In this webinar, we’ll explore how generative AI tools can help your organization create and scale web content more efficiently without sacrificing quality or mission alignment. We'll also talk about what these tools can (and can’t) do, and how to use them responsibly and effectively in your communications workflows.
You'll learn:
Whether you are brand new to Generative AI or looking to deepen your use, this session will equip you with the knowledge and confidence to get started--thoughtfully and strategically.
About Our Instructor
Sam Mercury
Content Strategist
Sam is a trained journalist turned copywriter and strategist with extensive experience in message development, branding, copywriting for digital and traditional channels, as well as specific expertise with higher education marketing.
1:00 - 2:00 PM ET
Nonprofit staff are often stretched thin, and content creation can be one of the most time-consuming parts of digital strategy. But what if you could work smarter, not harder?
In this webinar, we’ll explore how generative AI tools can help your organization create and scale web content more efficiently without sacrificing quality or mission alignment. We'll also talk about what these tools can (and can’t) do, and how to use them responsibly and effectively in your communications workflows.
You'll learn:
- What Generative AI really is and how it works (in plain language)
- Best practices for using AI safely and ethically
- Common web use-cases: from idea generation and page strategy to metadata, proofreading, and beyond
- Tools we recommend
- How to write effective prompts and train AI to reflect your organization's tone, values, and style
Whether you are brand new to Generative AI or looking to deepen your use, this session will equip you with the knowledge and confidence to get started--thoughtfully and strategically.
About Our Instructor
Sam Mercury
Content Strategist
Sam is a trained journalist turned copywriter and strategist with extensive experience in message development, branding, copywriting for digital and traditional channels, as well as specific expertise with higher education marketing.
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