Think SEO is important? Welcome to GEO! Understanding Generative AI Engine Optimization
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Our content is intended for use by nonprofits and other charitable organizations only. Registration for our free webinars is only open to the staff of these organizations.
Wednesday, March 4th, 2026
1:00 - 2:00 PM ET
Search is changing! As generative AI tools, like ChatGPT, increasingly shape how people find information, traditional SEO is no longer the full story.
This webinar is designed specifically for nonprofit teams who are hearing terms like AI search or GEO and wondering what it actually means for their organization. We’ll break down Generative AI Engine Optimization (GEO) in plain language, explain how strong SEO creates the foundation for effective GEO, and share simple, realistic ways nonprofits can start thinking about AI-driven discoverability—without needing new tools, big budgets, or technical expertise.
This session is designed to raise your awareness and understanding of the concepts, not overwhelm you with jargon and technicalities. You’ll leave with an understanding of how AI engines surface content, why your existing SEO work still matters, and a short list of practical next steps you can begin incorporating into your content and communications strategy.
To register for this webinar, click the Zoom link below:
https://us06web.zoom.us/webinar/register/WN_YAsgUP0bSxCBqAHPbNp4Vw
Our Instructor
Sam Mercury
Content Strategist at Tech Impact
Sam is a trained journalist turned copywriter and strategist with extensive experience in message development, branding, copywriting for digital and traditional channels, as well as specific expertise with higher education marketing.
1:00 - 2:00 PM ET
Search is changing! As generative AI tools, like ChatGPT, increasingly shape how people find information, traditional SEO is no longer the full story.
This webinar is designed specifically for nonprofit teams who are hearing terms like AI search or GEO and wondering what it actually means for their organization. We’ll break down Generative AI Engine Optimization (GEO) in plain language, explain how strong SEO creates the foundation for effective GEO, and share simple, realistic ways nonprofits can start thinking about AI-driven discoverability—without needing new tools, big budgets, or technical expertise.
This session is designed to raise your awareness and understanding of the concepts, not overwhelm you with jargon and technicalities. You’ll leave with an understanding of how AI engines surface content, why your existing SEO work still matters, and a short list of practical next steps you can begin incorporating into your content and communications strategy.
To register for this webinar, click the Zoom link below:
https://us06web.zoom.us/webinar/register/WN_YAsgUP0bSxCBqAHPbNp4Vw
Our Instructor
Sam Mercury
Content Strategist at Tech Impact
Sam is a trained journalist turned copywriter and strategist with extensive experience in message development, branding, copywriting for digital and traditional channels, as well as specific expertise with higher education marketing.
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