You Got Unstuck—Now Get Results: How to Optimize Your Google Ad Grant Campaigns for Real Impact
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Our content is intended for use by nonprofits and other charitable organizations only. Registration for our free webinars is only open to the staff of these organizations.
Wednesday, April 8, 2026
2:00 - 3:00 PM ET
Your campaigns are live—now let’s turn your Google Ad Grant into a consistent driver of traffic, conversions, and mission impact. This session focuses on the next stage of growth: optimizing what you’ve already built so your campaigns start producing real, reliable results.
We’ll cover best practices that boost performance: tightening keyword intent, improving ad structure, raising CTR, aligning landing pages. You’ll learn how to spot wasted spend, diagnose flat performance, and prioritize improvements for efficiency.
To bring everything to life, we’ll wrap up with a live demo of how to build a Performance Max campaign step‑by‑step—including when to use it, how it fits into the Grant strategy, and the exact setup nonprofits should follow to get the most from it.
Whether your campaigns are drifting or just “fine,” this session gives you the tools to level them up and drive real impact.
To register for this webinar, click the Zoom link below:
https://us06web.zoom.us/webinar/register/WN_xfZkL110QoSQo3vN9OLCzQ
Our Instructors
Marcus Iannozzi
Chief Digital Officer at Tech Impact
Marcus currently oversees Tech Impact’s Digital Services team, known as Message Agency, which provides a full suite of digital services to fellow nonprofits. Marcus founded Message Agency in 2007 as a B Corporation and award-winning full-service agency that exclusively serves nonprofits. He merged the agency with Tech Impact in 2023, building on over 20 years of experience in developing strategies, digital tools, technical solutions, and campaigns for the public and nonprofit sectors.
Alan Kwok
Digital Marketing Strategist at Tech Impact
Alan graduated from Cal State Los Angeles with a degree in Business Administration and an emphasis in Marketing. With experience across both B2C and B2B industries, he brings a versatile skill set that includes email and social media marketing, SEO, content creation, and full‑funnel marketing strategy. He also manages Google Ads including specialized expertise in optimizing and scaling Google Ad Grant accounts.
2:00 - 3:00 PM ET
Your campaigns are live—now let’s turn your Google Ad Grant into a consistent driver of traffic, conversions, and mission impact. This session focuses on the next stage of growth: optimizing what you’ve already built so your campaigns start producing real, reliable results.
We’ll cover best practices that boost performance: tightening keyword intent, improving ad structure, raising CTR, aligning landing pages. You’ll learn how to spot wasted spend, diagnose flat performance, and prioritize improvements for efficiency.
To bring everything to life, we’ll wrap up with a live demo of how to build a Performance Max campaign step‑by‑step—including when to use it, how it fits into the Grant strategy, and the exact setup nonprofits should follow to get the most from it.
Whether your campaigns are drifting or just “fine,” this session gives you the tools to level them up and drive real impact.
To register for this webinar, click the Zoom link below:
https://us06web.zoom.us/webinar/register/WN_xfZkL110QoSQo3vN9OLCzQ
Our Instructors
Marcus Iannozzi
Chief Digital Officer at Tech Impact
Marcus currently oversees Tech Impact’s Digital Services team, known as Message Agency, which provides a full suite of digital services to fellow nonprofits. Marcus founded Message Agency in 2007 as a B Corporation and award-winning full-service agency that exclusively serves nonprofits. He merged the agency with Tech Impact in 2023, building on over 20 years of experience in developing strategies, digital tools, technical solutions, and campaigns for the public and nonprofit sectors.
Alan Kwok
Digital Marketing Strategist at Tech Impact
Alan graduated from Cal State Los Angeles with a degree in Business Administration and an emphasis in Marketing. With experience across both B2C and B2B industries, he brings a versatile skill set that includes email and social media marketing, SEO, content creation, and full‑funnel marketing strategy. He also manages Google Ads including specialized expertise in optimizing and scaling Google Ad Grant accounts.
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